KRAFT Peanut Butter News

We blew the lid off our hug-o-meter!

Our final tour stop in Vancouver was a success! We’re so proud to donate 10,391 jars of KRAFT Peanut Butter to the Great Vancouver Food Bank Society, who provides help to approximately 25,000 individuals weekly. In an average month in 2009, close to 800,000 Canadians accessed food banks, 37% of whom were children.

Together, we reached our goal and donated 67,523 jars of KRAFT Peanut Butter to local food banks across the country! Thank you to everyone that came out to one of our tour stops in Quebec City, Halifax, Ottawa, Toronto, Edmonton and Vancouver and donated hugs online. Smoothie and Crunchy had a great time meeting and hugging great Canadians across the country and can’t wait to do it again next year!