PB&_____ Video Contest
How the contest works
Shoot and upload the video
Please install the Flash Player
Grab a camera, cell phone or whatever you can – and document that memorable KRAFT Peanut Butter moment. Show us what makes PB such a special part of your life. Is it the golden, gooey goodness? Is it a moment spent with friends? Or a quiet time out for yourself to enjoy something special? Tell us your favourite KRAFT Peanut Butter story. We can’t wait to see them!
Share your video
Once your video goes through moderation and is published on this website, we’ll send you an email notification. Then it’s time to Spread the Feeling. We’ll provide the tools to help you share your video with family and friends. Share it far and wide, and increase your ‘spread-ability’.
Judging
There will be 5 separate rounds of submissions with 5 separate judging rounds. Judges will evaluate videos based on spread-ability, creativity, quality, and how well it captures that special KRAFT Peanut Butter feeling.
4 semi-finalists will be selected from each round, for a total of 20 semi-finalists. Judges will then select the Top 10 video finalists to be in the running for the $10,000 Grand Prize.
Voting
Canada votes to choose their $10,000 Grand Prize Winner! The winner will have the option of keeping the entire prize for themselves, or to Spread the Feeling even farther – and share their winnings in any amount with someone else!
No Purchase Necessary. Contest Closes 11:59 EST September 4, 2011. Open to legal residents of Canada, except Quebec.
Vote now »